Hired by RelishMIX to create content for their email marketing campaigns.
RelishMIX monitors and tracks social media performance data for companies including Universal Pictures, Warner Bros., and Paramount Pictures. (www.RelishMIX.com)
Strategy: Analyzed social performance data to create a compelling marketing story from the data’s trends and competitive insights.
Created a YouTube video sharing game that integrated game play on Facebook & Twitter. The game used the billions of YouTube videos to create a competitive social media experience that rewarded players based on the amount of social “buzz” they created from sharing videos.
Created business plan (executive summary), pro forma financials, and PowerPoint pitch deck.
Raised investment capital.
Created the game and game platform concept and supervised the developers (game is no longer online).
Co-Executive Producer on XQuest’s competitive reality television show with synchronized game play on the Xbox game console.
Partnered with Imagine Television (Ron Howard, Brian Grazer) and sold the project to Fox Broadcasting.