Bradford revised Henry Hanger’s branding, social media marketing strategies, and marketing execution.
Henry hanger has been a leading manufacturer of clothes hangers since 1929. Their long-standing clients include the top brands in the fashion industry: Chanel, Georgio Armani, Calvin Klein, Donna Karan, and more.
Strategy: Leveraged the overall popularity and appeal of the fashion industry and Henry Hanger’s long-standing relationships with leading fashion clients.
Execution: Created a content branding theme and tagline that defines Henry Hanger as a fashion brand equal to their clients: “Since 1929, Fashion Hangs with Henry.”
Created online sweepstakes and cross promotion strategies with Henry Hanger’s fashion clients to leverage their clients’ massive audience. Grew Henry Hanger’s Facebook following more than 500% over a 3 month period.
Client Tasks Summary:
• Updated Henry Hanger’s Facebook page
• Revised branding and tagline
• Created steady stream of marketing content to post on Facebook
• Wrote blog posts for Henry Hanger’s blog
• Created online sweepstakes for growth
• Created a Henry Hanger Houzz.com presence