Revised Living Safer’s social media marketing, optimized lead conversion, and refined email marketing strategies and execution.
Dr. Marion Somers (PhD) is a nationally renowned authority on aging and caregiving. Living Safer is her most recent campaign to help seniors live longer independent lives at home by avoiding financial scams and the most common in-home accidents.
Strategy & Execution:
• Updated Dr. Marion’s Facebook page and Twitter
• Created marketing content and executed a social media marketing campaign
• Developed optimized landing web pages to convert marketing traffic into lead generation
• Organized existing email lists and refined email marketing strategies