Bradford revised Henry Hanger’s branding, social media marketing strategies, and marketing execution.
Henry hanger has been a leading manufacturer of clothes hangers since 1929. Their long-standing clients include the top brands in the fashion industry: Chanel, Georgio Armani, Calvin Klein, Donna Karan, and more.
Strategy: Leveraged the overall popularity and appeal of the fashion industry and Henry Hanger’s long-standing relationships with leading fashion clients.
Execution: Created a content branding theme and tagline that defines Henry Hanger as a fashion brand equal to their clients: “Since 1929, Fashion Hangs with Henry.”
Created online sweepstakes and cross promotion strategies with Henry Hanger’s fashion clients to leverage their clients’ massive audience. Grew Henry Hanger’s Facebook following more than 500% over a 3 month period.
Revised Living Safer’s social media marketing, optimized lead conversion, and refined email marketing strategies and execution.
Dr. Marion Somers (PhD) is a nationally renowned authority on aging and caregiving. Living Safer is her most recent campaign to help seniors live longer independent lives at home by avoiding financial scams and the most common in-home accidents.
Strategy & Execution:
• Updated Dr. Marion’s Facebook page and Twitter
• Created marketing content and executed a social media marketing campaign
• Developed optimized landing web pages to convert marketing traffic into lead generation
• Organized existing email lists and refined email marketing strategies
Hired by Warner Bros. to help market The CW Network’s television show “Capture.”
Strategy & Execution: Created and executed new marketing strategies targeting large and previously untapped markets: Gamer and technology enthusiasts.
Worked with Warner Bros. publicity to get the new marketing content carried on high traffic sites such as Kotaku.com (5 million monthly users).
Hired by RelishMIX to create content for their email marketing campaigns.
RelishMIX monitors and tracks social media performance data for companies including Universal Pictures, Warner Bros., and Paramount Pictures. (www.RelishMIX.com)
Strategy: Analyzed social performance data to create a compelling marketing story from the data’s trends and competitive insights.
Created social media marketing games for Bemis Balkind Marketing’s premiere clients, including Paramount Pictures, Universal, and YouTube.
Bemis Balkind is one of the top entertainment marketing agencies with more than 50 years of working with Hollywood’s top studios and most successful feature films and television shows. (www.bemisbalkind.com).
Created a YouTube video sharing game that integrated game play on Facebook & Twitter. The game used the billions of YouTube videos to create a competitive social media experience that rewarded players based on the amount of social “buzz” they created from sharing videos.
Created business plan (executive summary), pro forma financials, and PowerPoint pitch deck.
Raised investment capital.
Created the game and game platform concept and supervised the developers (game is no longer online).
Co-Executive Producer on XQuest’s competitive reality television show with synchronized game play on the Xbox game console.
Partnered with Imagine Television (Ron Howard, Brian Grazer) and sold the project to Fox Broadcasting.
Lead a department tasked with creating the Studio’s high profile & cutting edge online projects.
- Developed, acquired, and licensed online games, videos, and music.
- Created Time Warner’s premiere online ventures, including Entertaindom, Six Flags, & Superman.
- Managed client relationships, including Microsoft, HBO, DC Comics, Warner Music Group.